Sometimes stock photography is not enough.
One thing that is truly evident with the new rising force of the Gen Z buying power, is that authenticity is a must. Today, Generation Z (ages 13-24) outpaces Millennials by 3 million. They represent 40 percent of consumers and $44B in direct buying power. This generation is wielding their mighty influence on every other generation, in every industry. Yet marketing departments are still focusing on Millennial research and are missing the massive potential of Generation Z.
You can read more about this in, "The Age of Authenticity: Why Brands Need to Get Real." This new customer knows when you use stock photos, and it matters. If a company can not be bothered to showcase the service or product they are offering with authenticity, why should they spend with you?
Authenticity delivers a huge ROI.
We can help.